Introduction

👋 Welcome to Pricing Excellence

I’m Richey Price, MBA — and pricing is my passion. Not just a job, but the most powerful tool I’ve used throughout my 20+ years in commercial and pricing functions.

I’ve worked hands-on in B2B and FMCG, from structuring organizations to crafting selling stories and executing pricing moves in the market.

Today, I lead commercial excellence at multinational company, helping teams align strategy, value, and pricing into real business impact..

Why This Exists

I created Pricing Excellence as a place to share what works — practical tools, real insights, and a space for professionals who care about getting pricing right.

Whether you’re setting your first price or scaling across markets, you’ll find ideas here to help you price with confidence and impact.

Because pricing is the most powerful —and most underutilized—leverage in business. Let’s change that.

Read more about my approach.